CSGO.CASH — is an ecosystem that allows CS:GO players to monetize their gaming experience. The target audience of the project is over 20Mln active CS:GO players around the world.
The CSGO.CASH ecosystem consisted of several B2C products: CSGO.CASH, SkinsSales and BestCases.
CSGO.CASH and SkinsSales are online platforms for selling skins earned in the game. They were created as separate platforms for different countries. BestCases — is an online web-game, where gamers can win new skins in exchange for the one they have.
ACHIEVEMENTS:
Second in the CIS by the number of users and amount of skins sold
Over 2500 active users daily
Skins sold for $1M quarterly
Fully localised services on English, Russian, Spanish, German & French.
MARKETS:
Worldwide (we localised project to: English, Russian, Spanish, German, French)
TIME FRAME:
We worked with the project for 2 y. MVP was launched after 4 months, the reworked second version of the project was launched a year after.
Our work included branding, web design and UX/UI, development of different gamification tools, marketing strategy, all sorts of promotional materials, community & customer support.
Later we created a B2B service – CSGO.CASHpay. It allows users to pay with a skins on any ecommerce platforms.
By connecting CSGO.CASHpay via API as a payment solution, the store or marketplace was able to accept skins from CS:GO as payment for goods.
We created numerous marketing materials for all ecosystem services. All of them were crafted with a lot of creativity and joy 🙂
